The licensed use of the Franchisors intellectual property is part of all franchise systems. Intellectual property covers know how of the operational side of the franchisors business, any IT involved within the business, the accounts and admin side of the business and the use of any trademarks and trade names belonging to the Franchisors business. The franchisor retains ownership of the intellectual property always and as the network of franchises grows, the value of the intellectual property and brand grows accordingly with it.